In today’s environment data is a core business asset and needs to be treated as such. Management teams can no longer afford to erroneously see data, and other digital assets, as an IT issue or a cost center.

If you want to make money from data, it isn’t enough to just understand the ‘how’ you can extract data from a technical perspective, you also need to understand the business case and the potential returns, costs and risk to determine whether this is a path that it is worthwhile going down.

Watch EverEdge Global’s CEO Paul Adam’s share insights into how companies can turn their data into a core business asset.

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