The Ticking Time Bomb of Brand Risk

A brand is often a company’s most valuable asset, yet, many companies do not understand trademark law or trademark strategy and how these interact with brand, market and product strategy.

As companies launch new products, enter new markets and geographies or establish new relationships, they often fail to ensure that their trademarks keep up with and cover those new initiatives and arrangements. The result can be catastrophic.

In this video Paul Adams, EverEdge CEO, outlines why entering a market without adequate brand protection or infringing the brand of another party is a recipe for disaster and how companies can prevent this occurring.

Recommended Reads

Delving deep on due diligence

Balance sheets can teach you a lot about a company, but nothing beats getting on…

Why the CIA was right about data

What if mission-critical data was quite literally flowing through your air conditioning vent? A 2021…

Could your data become a money-making product?

It’s amazing what even small companies can do when they understand the power of data.…

EverEdge Announces New Shareholder & Europe Expansion

A message from Paul Adams, EverEdge Founder & CEO I founded EverEdge 15 years ago…

What role will intangible assets play in 2024?

As the first quarter of 2024 comes to a close, it’s worth pondering what might…

Free 1hr Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.

Sign-up for a free 1-hour consultation today.

Subscribe to Newsletter