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The term “brand” is a crucial aspect of your company’s identity. It represents a unique and easily recognisable symbol, name or design that represents your products or services. More than just a visual element, a brand includes how people perceive and think about your business. It paints the values, promises and experiences associated with your company. A strong brand is an intangible asset that helps build customer loyalty, sets you apart from competitors and allows you to charge higher prices. You can cultivate a strong brand by focusing on strategic marketing, consistent messaging, product quality, and positive customer interactions.