Business insights: Why intangible assets are frequently overlooked

If you look at the S&P 500, the broadest measure of the market, we can see that intangible assets are the primary drivers of earnings growth in virtually all businesses outside the real estate sector.

So, if these assets make up the majority of value in almost every company today, why do we not hear more about them? Why do companies still focus so heavily on fixed or tangible assets?

Watch Paul Adams, CEO of EverEdge, as he shares insights into why intangible assets are frequently overlooked and why this is a major issue for both companies and investors.

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