Business insights: Why intangible assets are frequently overlooked

Corner glass window with glowing crowded city

If you look at the S&P 500, the broadest measure of the market, we can see that intangible assets are the primary drivers of earnings growth in virtually all businesses outside the real estate sector.

So, if these assets make up the majority of value in almost every company today, why do we not hear more about them? Why do companies still focus so heavily on fixed or tangible assets?

Watch Paul Adams, CEO of EverEdge, as he shares insights into why intangible assets are frequently overlooked and why this is a major issue for both companies and investors.

Recommended Reads

The most powerful subsidies in the world are intangible

It might sound strange, but government subsidies can be a powerful intangible asset – if…

What the iPhone 15 teaches about opportunity costs

The way consumers fawn over any new iPhone release is exactly how companies treat their…

Preventing disloyal MICE in the company floorboards

Niccolò Machiavelli once said the problem with paying someone $150,000 to do a job is…

What’s the value of content in a post-scarcity world?

It seems to have dropped off the radar, but did you know the Hollywood writers’…

How brand can turn the tables on copyright theft 

Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion…

Free 1hr Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.

Sign-up for a free 1-hour consultation today.

Subscribe to Newsletter