EverEdge Staff Spotlight: Dean Prebble

Dean Prebble

In this Staff Spotlight video, join Dean Prebble, the Director of Business Development based in New Zealand, as he delves into the captivating world of intangible assets and their profound impact on business strategy and valuation.

Drawing from his experience at EverEdge over a decade ago and reflecting on the present, Dean unveils the transformative journey of intangible assets.

1:03 – Discover how these assets can unlock a plethora of strategic options, propelling businesses towards unprecedented growth and resilience.

1:55  – Gain insights into real-life success stories where intangible assets have played a pivotal role in rescuing distressed companies, and

2:45 – learn how they can empower businesses to expand their service portfolios, harnessing new avenues for profitability.



You can find Dean’s biography here

Below you can find some of Dean’s recent articles:

SimCity: How cities can leverage their intangible assets

How Intangible Assets Can Boost The Primary Sector 


Recommended Reads

Protecting patents by ‘defanging the snake’

Patents are great, but they’re just bits of paper. Like any rule or regulation, a…

Can Zespri’s intangible assets save its Kiwifruit from illicit growers?

In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage…

How Sears broke its OODA loop and missed the internet

“Keep your eyes on the prize” is a cliche because it works. Focusing on a…

Bitcoin and the power of perceived value

People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the…

Unlocking value with the Mary Poppins technique

The 1964 film Mary Poppins had a great scene about hidden value. In the scene,…

Free 1hr Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.

Sign-up for a free 1-hour consultation today.

Subscribe to Newsletter