EverEdge Staff Spotlight: Dean Prebble

Dean Prebble

In this Staff Spotlight video, join Dean Prebble, the Director of Business Development based in New Zealand, as he delves into the captivating world of intangible assets and their profound impact on business strategy and valuation.

Drawing from his experience at EverEdge over a decade ago and reflecting on the present, Dean unveils the transformative journey of intangible assets.

1:03 – Discover how these assets can unlock a plethora of strategic options, propelling businesses towards unprecedented growth and resilience.

1:55  – Gain insights into real-life success stories where intangible assets have played a pivotal role in rescuing distressed companies, and

2:45 – learn how they can empower businesses to expand their service portfolios, harnessing new avenues for profitability.



You can find Dean’s biography here

Below you can find some of Dean’s recent articles:

SimCity: How cities can leverage their intangible assets

How Intangible Assets Can Boost The Primary Sector 


Recommended Reads

Double-down on your strongest intangible assets first

“Concentrate on your weaknesses” sounds like great advice, but it’s important to remember that every…

The key to a (local) monopoly could be behind the reception desk

The entrepreneur Peter Thiel once said competition is for losers while monopoly is for winners.…

Thinking smarter about data and customer trust in the age of AI

“Don’t follow the crowd” is a good theory, but devilishly difficult in practice when all…

Scarcity: The ultimate reward for a strong intangible asset base

Few things annoy a wealthy person more than being placed on a waiting list. But…

Why certifications are the bedrock of intangible assets

We’re surrounded by very particular kind of brand all day, but just can’t see it.…

Free 1hr Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.

Sign-up for a free 1-hour consultation today.

Subscribe to Newsletter