In this Mid Market Matters podcast, Michael Masterson, Managing Director for EverEdge Australia and New Zealand, speaks about the importance of valuing the intangible assets of your business.
Michael shares insights around how to identify and build value and a competitive edge through your intangible assets. He also outlines how, when it comes to valuations, what your business is worth to you is not nearly as important as understanding the value of your business (or intangible assets) in the hands of someone else.
Click on the link above to hear Michael’s podcast. To listen to more in this series from Succession Plus, click here.