In this Mid Market Matters podcast, Michael Masterson, Managing Director for EverEdge Australia and New Zealand, speaks about the importance of valuing the intangible assets of your business.
Michael shares insights around how to identify and build value and a competitive edge through your intangible assets. He also outlines how, when it comes to valuations, what your business is worth to you is not nearly as important as understanding the value of your business (or intangible assets) in the hands of someone else.
Click on the link above to hear Michael’s podcast. To listen to more in this series from Succession Plus, click here.
Recommended Reads
The way consumers fawn over any new iPhone release is exactly how companies treat their…
Niccolò Machiavelli once said the problem with paying someone $150,000 to do a job is…
It seems to have dropped off the radar, but did you know the Hollywood writers’…
Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion…
Free 1hr Consultation
Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.
Sign-up for a free 1-hour consultation today.