Looking at business performance and potential through an intangible asset lens focuses attention on the aspects of a business which are critical to future performance but which are not accurately reflected in financial statements or typical business disclosures.
In this video Francis Milner, Chief Investment Officer of specialist intangible asset investment fund EverEdge Capital, shares insights into how adopting an intangible asset perspective when making investments can de-risks decisions by identifying the source of value; helping to measure and quantify this value; and by more effectively assessing the potential that such value can or will persist.
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