The speed of innovation has never been faster. However, a challenge for many companies is how to scale quickly while at the same time protecting the intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks) you create that underpin your competitive edge. For example 8 out of 10 companies can’t prove they actually own their assets.
For technology companies that utilise joint development arrangements, joint R&D and outsourced contracting arrangements, it can be very difficult to even pin down and establish who owns what. However, the good news is that many intangible asset risks are preventable… provided you deal with them early.
In this interview with the TechDay team, EverEdge CEO Paul Adams looking at how to mitigate key intangible asset risks, while scaling at speed.