Ineffective or “free” intellectual property strategies are costing NZ companies millions. It’s a strange reality but most NZ businesses spend more on coffee than they do on their intellectual property strategy.
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In the last article we surveyed some of the technical and reputational risks presented by companies trying to extract value from a key intangible asset: their data. Now we look at some key legal risks.
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There is no question that data, correctly leveraged can deliver huge benefits. Over 87% of company value today is now in intangible assets and data, alongside brand, software code and confidential information, are critical to everyday business. Your customer list? That’s data. Your inventory management system? That’s data. In fact many of a company’s most basic functions from invoicing to advertising would grind to a halt without data.
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