A company’s brand is among the most visible and valuable assets it owns. However, despite being so important most brands are off balance sheet. This stands in contrast to tangible assets such as plant and equipment, which despite being far less valuable are regularly valued and studiously recorded in financial accounts. In fact, many investors,…
Read More
Creating a new brand for a business or product is not easy. Finding one that resonates with customers and is also strongly protectable is even harder – especially in today’s digital economy where many businesses and brands operate across borders. Today, a brand can be one of a company’s most valuable assets, yet many companies…
Read More