A brand is often a company’s most valuable asset, yet, many companies do not understand trademark law or trademark strategy and how these interact with brand, market and product strategy. As companies launch new products, enter new markets and geographies or establish new relationships, they often fail to ensure that their trademarks keep up with…
Read More
Urban art has matured over the last few decades, from landscape defacing tags and graffiti to witty and loved street & urban art. Banksy is one example of modern-day, celebrated street artist. Over the last 30 years, he has gone from being called “a vandal” by New York Mayor, Michael Bloomberg, to seeing his artworks…
Read More
(That your trademark attorney and brand strategist are unlikely to tell you about) A fundamental error many companies make when launching a new product or service is not focusing enough time, capability, and resource in establishing a brand that will stand the test of time. Too often the goal is on getting the product or…
Read More
Paywith works with consumer focused enterprise organizations to create fintech oriented payment solutions that change the way people pay with mobile devices and contactless solutions. In this episode of ‘The Intangible Edge’, EverEdge Managing Director, Tyler Capson talks to Paywith Co-Founder & CEO David Strebinger about how the company has built and leveraged its intangible…
Read More