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Content refers to the valuable information, media or material a company creates and shares with its target audience. It can take various forms, such as articles, blog posts, videos, social media posts, podcasts, whitepapers, how-to videos and much more. Content serves multiple purposes: educating, entertaining, engaging and building trust with customers. High-quality content can position your company as a thought leader, attract and retain customers and strengthen your brand reputation. By providing relevant and outstanding content, content becomes an intangible asset by helping to establish your expertise, foster customer loyalty, drive website traffic and ultimately generate tangible business results and revenue.