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Business culture, often referred to as organisational culture, represents the shared attitudes and customs that guide how employees interact with each other, engage, innovate and perform. A healthy business culture is not strictly an intangible asset but it can provide a competitive advantage by reducing turnover and attracting top talent. Maintaining a healthy business culture requires intentional effort at all levels of an organisation. Communication from leadership is a critical component of cultivating a genuinely healthy business culture, along with fostering a sense of belonging and recognising employees for their contributions. Culture interacts closely with the overall business strategy in a feedback loop, as seen with companies like Zappos and Southwest Airlines. These firms have built reputations as employers of choice and customer-centric organisations, leading to impressive levels of employee satisfaction, customer loyalty and financial performance.