Hidden Value

Hidden value describes the untapped or underappreciated value embedded within a company’s intangible assets, which may not be immediately visible or recognised on the balance sheet under modern accounting methods. It includes elements such as brand, customer relationships, IP, data, innovations and even workplace culture. While these hidden intangible assets may not have a monetary value assigned to them, they play a crucial role in driving the company’s success, competitiveness and sustainability. By identifying and managing this hidden value, a company can unlock additional revenue streams, differentiate itself in the market, attract investors, enhance its financial performance and improve its worth in the eyes of investors or buyers.