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Investors are individuals or entities that finance businesses in exchange for equity or future returns. But their role goes beyond supplying funds; they can be instrumental in shaping the direction and success of a company. The right investor can be an intangible asset by unlocking a wealth of strategic advantages, including industry expertise, networks, operational guidance and access to new markets. One notable example is Airbnb. In its early stages, Airbnb received investment from venture capital firm Sequoia Capital, which played a pivotal role in shaping the company’s strategy and facilitating its rapid expansion. Sequoia’s expertise in scaling tech startups, coupled with its extensive network in hospitality, helped Airbnb navigate regulatory challenges, forge partnerships with key players and establish itself as a global leader in the sharing economy.