Jurisdiction refers to the geographic location or legal system under which a company’s intellectual property rights, trade marks, patents and other intangible assets are governed and enforced. It plays a crucial role in safeguarding the value and exclusivity of these assets. Choosing the right jurisdiction involves assessing factors such as favourable laws, robust legal frameworks, efficient enforcement mechanisms and international agreements. By selecting the right jurisdiction (or multiple jurisdictions), a company can deter infringement, prevent unauthorised use of its intangible assets and take better control over its IP more generally. This, in turn, enhances the company’s market position, competitiveness and attractiveness to potential buyers while also ensuring managers can more efficiently allocate resources.