Plant varieties are unique, genetically distinct and reproducible plant cultivars developed through specialised innovation and breeding techniques. These varieties possess desirable traits such as improved yield, disease resistance, drought tolerance or heightened nutrition. As intangible assets, plant varieties hold significant value for agricultural or horticultural companies. They provide a competitive advantage by offering better products to the market. Protecting plant varieties through IP rights allows companies to control their commercialisation, licensing and propagation. This enables companies to capitalise on their genetic innovations, establish market dominance and generate revenue through sales or licensing agreements.