Reputation is like a company’s “good name” – it’s what people remember and talk about. In the business world, reputation is everything. Companies with good reputations are like those trustworthy friends you can rely on. People feel comfortable buying their products or using their services because they know they’ll get quality and be well treated. Companies work hard to build and protect the intangible asset of reputation by delivering on their promises because that leads to more success. Thanks to word of mouth and online reviews, a positive reputation can bring in new customers and keep existing ones coming back. A good reputation holds significant value and can greatly impact the viability of a business. Lawyers play a crucial role in protecting against reputational risks by ensuring compliance, mitigating liabilities and advocating for the legal rights of clients in reputation-related matters. However, each person in a company has their own part to play in the maintenance of its reputation.