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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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The Secret Sauce to Business Valuation (Podcast)
In this Mid Market Matters podcast, Michael Masterson, Managing Director for EverEdge Australia and New Zealand, speaks about the importance of valuing the intangible assets of your business. Michael shares…
InnovationAus: Thriving in a Post COVID-19 World (Podcast)
Where previously we focused on security at the perimeter, we will start to see wholesale intellectual property and data security issues underpinning the appetite for a mass shift of human…
Brand Valuation: The Ultimate Intangible Asset Scorecard
A company’s brand is among the most visible and valuable assets it owns. However, despite being so important most brands are off balance sheet. This stands in contrast to tangible…
The What, Why, and How of Trade Marks
Creating a new brand for a business or product is not easy. Finding one that resonates with customers and is also strongly protectable is even harder – especially in today’s…
MoneyFM Interview with Paul Adams: Unlocking value from intangible assets for firms facing bankruptcies
An interview by JP Ong from Singapore’s Money FM 89.3 with EverEdge CEO Paul Adams. In this clip Paul shares insights with JP about how firms facing bankruptcy or…
A New Frontier of Lending: The Valuation and Securitization of Intangible Assets
Historically the securitization of intangible assets in lending transactions has been restricted, as intangible assets are typically less liquid than tangible assets. This has limited the pool of investors willing…
People Won’t Pay For What They Can Steal
Corporate espionage is primarily focused on stealing confidential information (including data, trade secrets, strategy and financial information and other proprietary intangible assets) that are often crucial to a company’s competitive…
Media release: Cyber-threats grow in Singapore as COVID creates chinks in company armour
SINGAPORE July 01, 2020: Singaporean companies are making it too easy for cybercriminals to access their greatest assets by not understanding which assets within their organisations drive value and focusing…
Media release: People Won’t Pay for What They Can Steal
AUSTRALIA June 24, 2020: Australian companies are making it far too easy for cybercriminals to access their greatest assets by not understanding which assets within their organisations drive value and…
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