Business Insights: What are intangible assets and why do companies so often ignore them?

Corner glass window with glowing crowded city

In today’s knowledge-based economy, intangible assets are the most important assets companies own. These assets account for over 87% of all company value, whereas 40 years ago this figure was barely 17%. Intangible assets include items such as content, brands, software code, data, industrial know how, trade secrets, customer and supplier relationships, patents, designs, regulatory approvals and internet assets. Unfortunately, most companies and investors overlook these critical assets.

In this video, Paul Adams, CEO of intangible asset advisory firm EverEdge, shares why this is the case and why companies need to pay more attention to these critical assets.

Recommended Reads

The most powerful subsidies in the world are intangible

It might sound strange, but government subsidies can be a powerful intangible asset – if…

What the iPhone 15 teaches about opportunity costs

The way consumers fawn over any new iPhone release is exactly how companies treat their…

Preventing disloyal MICE in the company floorboards

Niccolò Machiavelli once said the problem with paying someone $150,000 to do a job is…

What’s the value of content in a post-scarcity world?

It seems to have dropped off the radar, but did you know the Hollywood writers’…

How brand can turn the tables on copyright theft 

Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion…

Free 1hr Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.

Sign-up for a free 1-hour consultation today.

Subscribe to Newsletter