Business Insights: What are intangible assets and why do companies so often ignore them?

In today’s knowledge-based economy, intangible assets are the most important assets companies own. These assets account for over 87% of all company value, whereas 40 years ago this figure was barely 17%. Intangible assets include items such as content, brands, software code, data, industrial know how, trade secrets, customer and supplier relationships, patents, designs, regulatory approvals and internet assets. Unfortunately, most companies and investors overlook these critical assets.

In this video, Paul Adams, CEO of intangible asset advisory firm EverEdge, shares why this is the case and why companies need to pay more attention to these critical assets.

Recommended Reads

Thinking smarter about data and customer trust in the age of AI

“Don’t follow the crowd” is great advice in theory, but devilishly difficult in practice when…

Scarcity: The ultimate reward for a strong intangible asset base

Few things annoy a wealthy person more than being placed on a waiting list. But…

Why certifications are the bedrock of intangible assets

We’re surrounded by very particular kind of brand all day, but just can’t see it.…

How to see the wood for the trees in company valuations

It’s a law of physics that no tree can ever grow into the stratosphere. At…

Without non-competes, how can you protect your intangible assets?

Non-compete clauses may soon be a relic of the past if the US Supreme Court…

Free 1hr Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.

Sign-up for a free 1-hour consultation today.

Subscribe to Newsletter