In today’s knowledge-based economy, intangible assets are the most important assets companies own. These assets account for over 87% of all company value, whereas 40 years ago this figure was barely 17%. Intangible assets include items such as content, brands, software code, data, industrial know how, trade secrets, customer and supplier relationships, patents, designs, regulatory approvals and internet assets. Unfortunately, most companies and investors overlook these critical assets.
In this video, Paul Adams, CEO of intangible asset advisory firm EverEdge, shares why this is the case and why companies need to pay more attention to these critical assets.