A branded house is a strategy by which a company presents its products or services under a single, overarching brand identity. In a branded house, the focus is on creating a strong, unified brand that encompasses all the company’s offerings. Apple presents its products, such as iPhones, iPads, MacBooks and Apple Watches, under a unified brand identity. The company’s brand name is prominently displayed on all its products, and they share a consistent visual identity. This approach emphasises consistency and uniformity, allowing customers to easily recognise and connect with a brand across various offerings. A branded house strategy aims to leverage a brand’s equity, reputation and customer loyalty to drive greater trust among consumers.
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