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In the context of intangible assets, a design is a unique arrangement or pattern that is created to enhance the functionality, aesthetics or user experience of a product. It’s a way to figure out how things should look and work. In business, a design is considered an intangible asset because it doesn’t have a physical form like a building, but it still has value. People can own the rights to a design, which means they have the exclusive rights to use it and make money from it. To figure out how much a design is worth, valuation experts use different methods based on market trends, the company’s assets and the income the design could generate. Good product design translates into the successful commercialisation of a product which generates financial rewards.