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A business evaluation is a comprehensive and systematic assessment of various aspects of a company’s operations, performance and value. It involves analysing financial data, market conditions, industry trends and internal processes to gain a deeper understanding of a firm’s strengths, weaknesses, opportunities and threats. A robust evaluation is important in the everyday context of a business as it provides critical insights that can guide strategic decision-making, risk management and resource allocation. It can identify key areas for improvement, optimise asset use and enhance efficiency. In the context of a business sale, evaluation plays a crucial role in determining the value of intangible assets such as brand, intellectual property and customer relationships, which are often significant drivers of financial performance.