Optimisation is the process of maximising performance within a company’s operations, processes or systems. It involves fine-tuning various aspects of a firm to achieve optimal outcomes and better allocate resources. Optimisation can become an intangible asset for a company when it enables streamlined workflows, reduced costs, improved quality and faster time-to-market. By optimising internal processes, supply chains or infrastructure, companies can gain an edge, attract customers satisfaction and increase profitability. This intangible asset of optimisation contributes to the overall enterprise value by creating a more agile, responsive and efficient operation that can take advantage of opportunities for growth in a dynamic business environment.