A trade mark is a special badge that helps customers identify and tell apart different companies and their products. It could be a unique sign, symbol, name, or even a sound to show that something belongs to a company. When you see a logo with those golden arches, you immediately think of a particular fast-food place, right? That’s the power of a trade mark! Companies work hard to protect their trade marks so that others can’t use them without permission. Even though you can’t touch or hold a trade mark, it’s still valuable because it gives a company exclusive rights to use a symbol or name. These rights are important because they help build trust and loyalty with customers. So, while trade marks are intangible, they play a crucial role in how customers perceive a company’s products or services.
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