Featured Article
How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
Latest News
Lies, Damn Lies and ChatGPT
This article really should be required reading for anyone with “C” and “O” in their title. Artificial intelligence (AI) is not – and likely will never be – a full…
Q1 2023 Information Security M&A Update
This quarterly report summarises the M&A (“mergers and acquisition”) trends in the Information Security sector across Australia, New Zealand and the US for the 12 months between Q1-2022 to Q1-2023….
EverEdge Staff Spotlight: Dean Prebble
In this Staff Spotlight video, join Dean Prebble, the Director of Business Development based in New Zealand, as he delves into the captivating world of intangible assets and their profound…
Solving your insolvency with intangible assets
Becoming insolvent can feel like you’ve failed and it’s never nice to fail. But if it’s done right, insolvency, liquidation and receivership can be the start of something new. Companies…
How brand turned Jeremy Clarkson into a supermodel
British TV host Jeremy Clarkson doesn’t have supermodel looks, but the value of his personal brand certainly puts him in the same stratosphere as those who strut the Victoria’s Secret…
SimCity: How cities can leverage their intangible assets
Anyone who played the classic computer game SimCity will have a bit of an insight into the juggle of maintaining a modern city. It’s not an easy job. The popular…
Q1 2023 Food and Beverage M&A Update
This quarterly report summarises the M&A (“mergers and acquisition”) trends in the Food & Beverage sector across Australia, New Zealand and the US for the 12 months between Q1-2022 to…
Get what you deserve: the art of royalty rate negotiations
It’s often said that the sign of a good negotiation is when both sides feel like they failed to get exactly what they wanted. Royalty negotiations are some of the…
The year Starbucks almost forgot its own brand
In 2008, Starbucks founder Howard Schultz realised he had made a painful mistake and needed to close 600 stores, with possibly more shutting down over the next year. His error…
Free 1 hour Consultation
Want a 30,000ft view of your company’s intangible assets?
Case Studies
We are The Intangible Asset Specialists™. We make the valuable visible. Want to know how?
