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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Why time is money when preparing to exit
In mergers and acquisitions (M&A), maximum value deal depends on controlling time. And if time is money, then those with the deepest pockets tend to have the most control. One…
Is that takeover offer too good to be true?
It’s Friday afternoon and you get a phone call from an unrecognised number. The caller is ringing on behalf of a third party that wants to buy your company. What’s…
Uncovering brand equity leads to international success
For Connexionz Executive Chair Tony Kan, the “aha” moment of learning about intangible assets hit him like a bus. This insight is poetic because the New Zealand-based company is dedicated…
Lego brand faces rough ride against rival toymakers
When you have one critical intangible asset, you’ll do anything to protect it. This simple logic appears to have been the driving force behind LEGO’s steadfast opposition to toymaker ZURU…
What comes after the ‘aha’ moment?
The “aha” moment is always the most rewarding part of engaging with a client. It’s like the client finally sees what everyone else was looking at. EverEdge has a great…
Twitter vs Threads: Who will win?
Aside from posting a picture of a lake about a week ago, META chief executive Mark Zuckerberg has barely used his new platform Threads. Compare that to Elon Musk, the…
EverEdge Staff Spotlight: Caitlin Burnett
In this Staff Spotlight, we spoke to EverEdge’s patent attorney and senior advisor Caitlin Burnett about why she chose the field of patent law and what excites her about working…
Can a board be an intangible asset?
A well-chosen board of directors can boost the value of a company’s intangible assets, but it’s important to remember that people aren’t intangible assets in themselves. Put it this way,…
PGA’s brand shines through in LIV merger
The world of golf is calling “fore” after the PGA Tour bet that its strong brand image will be enough to protect it from being associated with the some of…
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