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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Don’t type your secrets into ChatGPT
Does it ever feel like you’re “talking” to Google or ChatGPT? The disarming use of our everyday language leads many of us to treat these tools as though they were…
EverEdge ranks in top 500 fastest growing firms in APAC
Intangible asset specialist EverEdge Global has again been recognised as one of the fastest-growing companies in the Asia-Pacific Region by The Financial Times (FT). EverEdge Global jumped an impressive 119…
How to pick (and successfully implement) a winning idea
Love it or hate it, the TV shows Dragon’s Den and Shark Tank gets people excited about coming up with the next big business idea. If their idea is more…
Client Testimonial: Farmbot Monitoring Solutions
Hear how EverEdge has helped Farmbot Monitoring Solutions in this client testimonial. Andrew Coppin the Founder and Managing Director of Farmbot Monitoring Solutions, an innovative Australian start-up that connects producers…
Harnessing the power of perspective by thinking Beyond IP
The email notification pinged at about 10:30 AM. Inside the message was a large purchase order from a giant multinational. The order was the biggest the SME had ever received,…
Why you need a data strategy, yesterday
When Covid-19 appeared in early 2020, many airlines were forced to borrow so they could stay afloat – or maybe “aloft” would be more accurate. The only problem was, with…
Climbing Mt Success with intangible assets
In the hustle and bustle of the business world, it’s easy to forget that no one permanently lives on top of Mt Success. This phrase taps into the beautiful wisdom…
Adidas proves patience is key for brand strategy
Five months after Adidas dumped the “Yeezy” brand from its portfolio, the German apparel company is struggling to fill the gap in lost profits. However, evidence from secondary sneaker reseller…
Want higher business valuations? Include your intangible assets
It’s a tale as old as time. Buyers are always looking for a bargain while sellers are haunted by the suspicion that they could have squeezed more value out of…
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