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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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FIFA’s brand bottleneck is becoming a huge risk
When a brand has had zero competition for 30 years, it can make strange decisions. Back in May the football governing body FIFA and the gaming studio EA Sports announced…
NZ has fallen behind its peer nations. Here’s why
Landing in Singapore last month, after two years of enforced Covid exile, was a stark reminder of just how far New Zealand has slipped behind its peers in the region….
Digital Darwinism: Using Intangible Assets to measure digital transformation
If your company has been spending inordinate amounts of money and time desperately upgrading its technology suite, don’t worry, you’re not alone. While Covid-19 stalked the earth, the normally calm…
Calm down, Chicken Little – New IP laws won’t punish creativity
Last week, we met with a client who was anxious to learn if the rumours about a change to the Commerce Act were about to ruin their market position. Apparently,…
Get wise on data or Medibank could happen to you
In a series of dark web blog posts, the REvil cybercrime gang this month began leaking thousands of private records stolen from Australia’s largest private health insurer Medibank. The data…
How Intangible Assets Can Boost The Primary Sector
The New Zealand Story (nzstory.govt.nz) is a powerful intangible asset that businesses can leverage to supercharge their marketing goals as they take their goods or services to the world. This…
EverEdge Case Study: Robyn de Bruin-Judge, Co-Founder of Designerscope
This case study delves into the origins of R&D company Designerscope and how EverEdge helped the company on its path to a successful exit. Co-founder and director Robyn de Bruin-Judge…
Changing Tune: The power of music as an alternative asset class
Watching a gifted, legendary musician like Willie Nelson or MC Hammer auction their guitars or gold records just to raise some cash is a sad sight. These musicians spent years…
Storage Wars: lessons for our broken accounting system
The popular reality show Storage Wars is a television twist on the old saying “one man’s junk is another man’s treasure.” The premise is straightforward but wonderfully entertaining. A group…
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