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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Small business lessons from The Caker and Chrissy Teigen debacle
If a bigger business fish decides to make lunch of a small fry’s idea, is there anything the minnow can do to right the wrongs? That’s the question Jordan Rondel,…
Did Ye and Adidas just collapse the ‘influencer’ market?
It’s not often a giant, global story offers a prime example of what can go wrong when a company lacks full control of its intangible assets. But the public outbursts from music artist Ye do exactly that. The strategy of celebrity endorsement has always run the risk of creating a business bottleneck. The problem with the “influencer” strategy is that without the nod of approval from a high-profile person, there is often nothing inherently great about a product or service to differentiate it from competitors.
How Provenance And Transparency Contribute To Brand Value
Honest product provenance and transparent supply chains are intangible assets in themselves. But the real value is often created in how a company achieves those intangible assets.
Intangible Assets Podcast: Dalligent Solutions
In this episode of ‘The Intangible Edge’, EverEdge Managing Director, Tyler Capson talks to Cui Peng, CEO at Dalligent Solutions about how intangible assets are driving growth within his organisation, and how the company is disrupting the Indonesian recruitment sector through its Kupu AI driven careers app, that features skill-based profiling to help both employers and job seekers to match.
Using Intangible Assets as a Framework to Examine ESG
Organisations cannot afford to be indifferent to their environmental, social and governance practices. Intangible assets offer a unique framework for adding value and calming doubts about return on investment for…
A Decade Of Leading the Industry
Paul Adams recognised for the 10th consecutive year in the IAM Strategy 300 rankings – one of less than five people globally to have achieved this milestone – and Paul…
How flawed fintechs are running out of gas
The recent slump in fintech stocks has exposed fatal flaws in the business models of some so-called ‘new economy’ companies. An analysis by the Financial Times found that almost half a…
What the downfall of Roman Britain can teach us about Intangible Assets
In AD43 the Roman Emperor Claudius invaded Britain. Unlike Julius Caesar’s earlier attempt, Claudius successfully pacified the Britons and extend Pax Romana across the bulk of the British Isles. In…
EverEdge Company Retreat 2022
‘Connecting’, ‘Collaborating’, ‘Creating’ and ‘Celebrating’ As a bit of light-hearted relief, we’ve pulled together a highlights reel from EverEdge Global’s recent team retreat to Bali. While we spent time together…
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