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Ten-Minute IT Jam: How to monetise & value data
The monetisation of data and other digital assets are actually asset utilisation issues. Data is like any other asset owned by the business – if you want to successfully convert it into value you need to develop a business case that carefully calculates not just the potential return, but also the costs and risks involved.
How do we get a ‘rock star’ economy?
The problem with tangible assets is that they don’t scale the way intangible assets do. Tangible asset growth is limited by physical constraints: the speed at which grass grows or fish multiply. You can’t make one fish, put it online and download it 50 million times in a week. But intangible assets like a Beatles song can be scaled infinitely.
Ten-Minute IT Jam: Intangible Asset Risk
The speed of innovation has never been faster. However, a challenge for many companies is how to scale quickly while at the same time protecting the intangible assets (such as…
TEDx Auckland: What if the way we think about business value is wrong?
Paul Adams begins with a simple question: “what if the way we think about business value is wrong?” The answer is intriguing, challenging, frightening and enlightening all at once. Paul…
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