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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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When is anonymised data not anonymous?
Over the last decade there have numerous instances of companies finding themselves in significant legal, commercial, and moral quandaries for (mis)using the personal information of consumers. When the European General…
Report Highlights the Importance of Intangible Assets as Growth Drivers
EverEdge has released its inaugural EverEdge Intangible Benchmark Index™ (EIBI), which shows intangible assets now account for 85% of enterprise value for companies in the S&P 500. The EIBI™ tracks the evolution…
EverEdge advises on the sale of Railblaza and NTD Plastics to Oriens Capital
EverEdge Global is proud to have advised the shareholders of Railblaza Limited and NTD Plastics Limited on the sale of these two entities to a newly created group called Nautical…
Maximizing Value in Private Equity Transactions
EverEdge Head of Transactions, Craig Margolius shares how intangible assets provide leverage for companies looking to maximize value through the transation process. Private equity transaction values have increased over the…
An Intangible Investment Lens, Beyond Value vs. Growth
Value Investing and Growth Investing are commonly contrasted against each other, i.e. value vs. growth, as if they are mutually exclusive. As EverEdge Chief Investment Officer Francis Milner shares, Intangible Asset Investing is emerging as an alternative approach which captures the persisting merits of both Value and Growth.
EverEdge Team Recognized as World’s Leading IP Strategists
EverEdge’s CEO, Paul Adams and Head of Strategy, Paul Davies have been named amongst the world’s elite intellectual property strategists in the 2021 IAM Strategy 300 rankings.
The Ticking Time Bomb of Brand Risk
A brand is often a company’s most valuable asset, yet, many companies do not understand trademark law or trademark strategy and how these interact with brand, market and product strategy….
What Can Banksy Teach Us About Trade Marks
Urban art has matured over the last few decades, from landscape defacing tags and graffiti to witty and loved street & urban art. Banksy is one example of modern-day, celebrated…
Three Critical Brand Mistakes
(That your trademark attorney and brand strategist are unlikely to tell you about) A fundamental error many companies make when launching a new product or service is not focusing enough…
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